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X1 - E84 (2009 - ...) - Concept:The First of Its Kind in the Premium Compact Segment.

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Concept:The First of Its Kind in the Premium Compact Segment.

• Consistent expansion of the BMW X family.
• Unique agility and efficiency versus the competition.
• Top-of-the-range straight-six power unit.
“Like every BMW X model, the BMW X1 marks a new entry into a new, clearly defined market segment.” Dr. Klaus Draeger, Board Member Development of BMW AG.
The ability to conquer new terrain is one of the characteristic strengths of every BMW X model. This applies not only to mobility beyond the beaten track, but also to the vehicle’s strong appearance in international automobile markets.
Introducing the BMW X5 ten years ago, BMW for the first time established a brand-new vehicle concept. Then, a few years later, BMW successfully carried over this concept of the Sports Activity Vehicle, thus entering another segment in the process.
The BMW X6, the world’s first Sports Activity Coupé, is equally unique.
And now BMW is striking out again as a genuine pioneer, with the BMW X1 entering the compact segment as the first premium vehicle of its kind.
The BMW X1 seeks to offer a new rendition of the Sheer Driving Pleasure so typical of BMW also in this category. The youngest member of the BMW X family stands for versatile sportiness and supreme agility in urban traffic and beyond. With its superior drivetrain technology comprising the intelligent BMW xDrive all-wheel-drive system, as well as its modern and variable interior, the BMW X1 offers ideal qualities for truly versatile and thrilling mobility.

BMW X models: leading the competition for ten years.
Introducing – and, indeed, inventing – the Sports Activity Vehicle (SAV), BMW has successfully established a new segment in the market both innovative and trendsetting in character. Launched in 1999, the BMW X5, thanks to its fascinating and dynamic qualities, immediately took on an outstanding position against its competitors.
In the meantime the new version of the BMW X5 has given further emphasis to these superior driving dynamics in a segment now characterised by greater competition, the outstanding success of the BMW X5 therefore clearly proving that sporting driving characteristics play an important role also in this segment.
The BMW X3 was likewise the first premium car to enter its segment against a broader range of competition. With its outstanding agility, intelligent BMW xDrive all-wheel-drive technology, powerful and efficient engines as well as the quality and features of a premium model, the BMW X3 quickly became both a trendsetter and a best seller, with more than 500,000 units sold worldwide confirming the ongoing success of the BMW X3.
The BMW X6 was launched in 2008 in the consistent evolution of the BMW X model family, its innovative vehicle concept highlighting the dynamics so typical of BMW in even greater style and perfection. Indeed, the BMW Sports Activity Coupé comes with innovations in drivetrain and suspension technology raising the driving dynamic qualities of a BMW X model to a brand-new dimension. Particularly important features are Dynamic Performance Control unique the world over and the eight-cylinder power unit with BMW TwinPower Turbo Technology as well as High Precision Injection presented for the first time in the BMW X6.

x1_e84_white_brown_front

BMW X1: setting a new benchmark for driving pleasure in the premium compact segment.
The new BMW X1 is now setting a new benchmark for driving pleasure in the premium compact segment as the fourth model in the BMW X family. It is indeed the modern answer to the greater demands now made of an automobile serving to provide the utmost in sports and leisure time activities as well as new lifestyle. The BMW X1 expands the range of BMW X models by offering an additional, innovative vehicle concept and defines that proverbial BMW Sheer Driving Pleasure in a completely different way.
A straight-six at the top of the range and three diesel engines ensure driving pleasure of the highest standard on every level. Thanks to BMW EfficientDynamics, this supreme engine also offers the best conceivable balance of performance and fuel economy in its segment. In particular the BMW X1 sDrive18d with average fuel consumption of 5.2 litres/100 kilometres (equal to 54.3 mpg imp) and a CO2 emission rating of 136 grams per kilometre sets a new benchmark in the market, proving the supreme efficiency such innovative technology is able to offer also in this segment.
Once again, therefore, BMW is taking on a leading role in the market through innovative power and a secure feeling for different customer wishes.
“Like every BMW X model, the BMW X1 symbolises our breakthrough into a new and clearly defined market segment”, states Dr. Klaus Draeger, Board Member Development of BMW AG.



Last Updated on Saturday, 01 May 2010 17:27  

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