How to promote a Mini?
Since BMW has reintroduced the new Mini, they are doing everything to get the
car into the market, and successfully!
Seeing the new Mini One, Cooper and Cooper S you can see the nostalgy of the old
Mini, not everyone likes it, but I think they've been quite successfull.
The Mini Group is introducing a couple of new Mini's: The Seven, Park Lane and
the Checkmate.
How Mini introduces and promotes their cars is rather unusual, as you can see
in the pictures below.
As you can see, parking a car like a Mini is no longer a problem for anybody.
Park it on top of a car, park it on the face of a parkinglot and even park it
inside a billboard!
The campaign to get as many Mini's on the road is still going on, and if you ever
find a mini parked upside-down under a bridge,
or maybe inside the boot of your X5; don't look surprised, it's just another Mini
trying to find the ideal way to promote itself!
 |
|
|
